PASSION MEETS PERFORMANCE
We swim, we ride, we run. For some, it’s about the thrill, the freedom, the headspace, and the sheer joy of movement. For others, it’s a way of life - an identity shaped by every training session, race, and personal best. No matter where you stand, we understand that drive because we share it.
That same relentless pursuit fuels our innovation in our designs. Every product we create is the result of real-world testing, athlete insights, and cutting-edge design, built to help you move better, feel stronger, and go faster.
If you’re chasing marginal gains, looking for any and every competitive advantage, seeking ways to push beyond your current limits, you’ll find them in our products. But if you just want kit that looks good, feels good, lasts well and helps you get the most out of your chosen activity, it’ll do all that too, athlete-approved and proven performance built in.
OUR FOUNDER
Zone3’s founder, James Lock was a World Champion driven by a relentless pursuit of speed, efficiency, and innovation.
Turning professional, he competed at the highest level for over five years, refining his understanding of what it takes to win.
James saw opportunities for improvement in the products he was using, margins where time could be saved, efficiency gained, and performance maximized.
He started out by creating wetsuits with radical new designs and materials. This included the original Aspire wetsuit, which was literally game-changing. Not just for James and his fellow pro athletes: it turned out everyone wanted a wetsuit that was easier and more comfortable to wear, and allowed them to get more from their sport at every level. Two decades later, those same products, evolved and optimized, remain industry leaders, setting the benchmark for performance swimwear.
